Up All Night: SoBe Adrenaline Rush

Staying up way too late is nothing new for me, but lately I’ve become addicted to staying up late AND energy drinks, a deadly combo. I’m not sure what it is about them. Whether it’s the unique tastes or the buzz-like feeling they give you, I’ve been picking one up every other night it seems. So, in lieu of my heroes over at Giant Bomb who taste-test an energy drink or beverage on pretty much every Bombcast, I’ll be giving reviews of every energy drink I get my hands on in a new feature, Up All Night. I plan to eventually turn this into a short audio clip or video review with live-action taste-testing, but my written word will have to do for now. I sacrifice my blood pressure and digest tons of random ingredients just for you, my readers!

The drink on tonight’s menu was SoBe Adrenaline Rush Sugar Free.

It is said to contain L-Carnitine and D-Ribose, so right from the start I’m digesting some ingredients I am completely uninformed about. Great. Active ingredients aside, my first impression of it was that it had a unique, distinct, taste. It has a hint of pineapple juice, with a texture more like juice rather than the sparkling carbonation of a Red Bull or Full Throttle.

In my usual fashion, I casually drank it in my snifter glass over ice, as to let the energy ease in. I usually go into any energy drink that isn’t Red Bull with pessimism that I will actually get an energy-boost, but I was pretty impressed with SoBe Adrenaline Rush. It wasn’t quite as intense of a buzz as a tall Red Bull will give me, but I could still feel something.

Verdict: C+

It’s got the energy punch, but it lacks a taste that would make me want to buy one again. It’s not a horrible taste, just not my thing. I prefer my energy drinks to have that snappy taste to them that just shocks your taste buds as soon as it makes contact.

Next on the backlog to be reviewed was last night’s failure of a drink, Amp Energy: Overdrive.